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The site cmspm.org has the following in the web page, "Commercial Maple Syrup Producers of Michigan." We noticed that the website also stated " Commercial Maple Syrup Producers of Michigan is a non-governmental volunteer organization formed to promote, encourage, and support the sustained growth." It also stated " Of all aspects of the Michigan Maple Syrup Industry. Find your local sugarbush here! Michigan thank you note 1000 signed for Dist Nov 2017 1. Increase tap count and public awareness. Increase consumption of Michigan Maple Syrup. Create Michigan Maple Syrup brand recognition." The header had CMSPM as the highest ranking keyword. This keyword was followed by Michigan, Maple Syrup, and Michigan Maple Syrup which isn't as urgent as CMSPM. The other words the site used was Commercial Maple Sysup Providers of Michigan. Maple Syrup Producers is also included but will not be understood by search engines.